Browsing: Journalism

Apple’s News app as seen on apple.com As someone that’s been in the business of news for a while now, I thought I’d give my quick gut-check on Apple’s new News app and some industry trends. When we launched Circa nearly three years ago much of how we thought about news at the time was that it was a commodity and it would only continue to be further commoditized. Now here we are in 2015 and it’s happening even faster than I could have predicted. Simply put, the future for most is distribution and aggregation paired with a native reading experience. Apple News, Facebook Instant Articles, Snapchat Discover are all examples of this trend. No longer will we be loyal to any one news provider, but rather, we’ll be loyal to the places that deliver us news right within the products we love. It will be a tumultuous time and a…