Browsing: News

It’s no secret that Facebook has been making a big push into capturing our attention around news. A decade ago news organizations “owned” creation, distribution, monetization, and attention. One could argue that Facebook has been making a play for just about every aspect of the news business, perhaps save for creation (for now). Two days ago I noticed something that might have been easily otherwise overlooked. Do you see what’s new? A little more context… I was running through my News Feed as I do a few times a day, and happened across this post from my friend Josh. The headline grabbed me, so inevitably I clicked on it for a quick read. Upon returning to the app something new appeared below the post that wasn’t there before. Let’s look at it a little deeper: Notice the new line, a sneaky addition below the title and graphic. “See more articles…

Apple’s News app as seen on apple.com As someone that’s been in the business of news for a while now, I thought I’d give my quick gut-check on Apple’s new News app and some industry trends. When we launched Circa nearly three years ago much of how we thought about news at the time was that it was a commodity and it would only continue to be further commoditized. Now here we are in 2015 and it’s happening even faster than I could have predicted. Simply put, the future for most is distribution and aggregation paired with a native reading experience. Apple News, Facebook Instant Articles, Snapchat Discover are all examples of this trend. No longer will we be loyal to any one news provider, but rather, we’ll be loyal to the places that deliver us news right within the products we love. It will be a tumultuous time and a…